It is universally known that Marsera Institute of Digital Arts has always been an important sponsor of “Only You”. However, it encountered a competitor named Keruyun, an Internet enterprise known as the intelligent SaaS services provider for catering merchants, in the latest episode of the program, and the two companies repeatedly competed for high-quality talents by offering extra high remuneration in the program.
On May 1, Peng Lei, CEO of Keruyun, attended the large-scale TV recruitment program “Only You”, along with his rich entrepreneurial experience and dozens of rewarding and promising posts. In the face of Marsera Institute of Digital Arts, which has sponsored “Only You” in large amounts and has frequently offered high salaries to attract talents, Keruyun’s Peng Lei judged accurately and made clear-cut decisions quickly, giving generous remuneration without the slightest hesitation to hire high-potential talents who have strong ability and outstanding background。
In the latest episode of “Only You”, Keruyun’s CEO Peng Lei made a prompt decision to provide a monthly salary of 9,000 yuan and award restricted stock units to a post-90 fresh graduate, which puzzled many guests. However, Peng Lei had his unique view, believing that it is worth spending time fostering this post-90 graduate, who is lack of working experience but has great potential due to her entrepreneurial enthusiasm and work efficiency. In enterprise management, Peng Lei attaches great importance to the development of employees and helps them cultivate their own interests so as to achieve a win-win situation between the employees and the enterprise. This is just as what Peng Lei said to attract the aforementioned jobseeker: “What you need is not a vessel that shapes you into what the enterprise expects. I think what you need is a piece of soil that allows you to grow into what you want”. Pang Baiyan, the human resources expert of “Only You”, explained the four characteristics of a high potential talent: first, rational in cognition; second, efficient in action; third, friendly in interpersonal relationships; fourth: resistant of pressure. What Peng Lei valued is the girl’s enthusiasm for entrepreneurship and the efficient execution that fits such enthusiasm. Therefore, it is a wise choice to hire such a high-potential talent at a high cost
Faced with such a strong opponent, Keruyun never surrender. What kind of company is Keruyund?
It is learned that Keruyun is an Internet company that provides a new generation of intelligent SaaS systems for catering service merchants. The company, which has been established for four years, currently has more than 1,600 employees and delivers services in thirty first-tier and second-tier cities in China, with its cumulative financing topping 300 million yuan. Keruyun has a leading position globally in the field of its core product, OnPOS, and it is named by the media as the Apple among To B companies. Keruyun has been listed on the NEEQ (ticker:835268) , and its market cap has hit 1.5 billion yuan. The CEO Peng Lei (Phoenix), holding a master degree in Software Engineering of Hong Kong Polytechnic University, adheres to the entrepreneurial value of “Life is Great”, He is strategically farsighted, strong in tactical execution, and good at gathering talents. The backbone members of the current team of Keruyun, with an average service period of more than 11 years, all come from famous companies such as Huawei and Malata. Among them, the CTO He Wenbin, a technical expert who once worked in Silicon Valley for more than twenty years, resolutely returned to China and joined Keruyun for he was optimistic about the prospects of Keruyun.
Keruyun’s operating income skyrocketed 6.40 folds year-on-year in 2016. During the same period, the gross profit, amounting to 28.3855 million yuan, jumped 38.78 folds on a yearly basis, while the gross margin surged from 7.42% from a year ago to 39.47%. With the revenue contribution and the number of users of its SaaS software growing constantly, Keruyun has harvested gradually-widening gross margin and a stable and healthy profit model, as the data have demonstrated.
Within just a few years, Keruyun has swiftly grown from a start-up company to a catering SaaS leader with a team that is composed of thousands of people, which makes it not difficult to understand why it values talents so much. At present, most Internet companies focus on C-end development while Keruyun specially targets the B-end market. What is the reason lying behind? Peng Lei expressed his viewpoints at the latest Global Mobile Internet Conference (GMIC): The B-end market in China is very fragmented and the whole market is in a chaotic state in terms of the degree of informatization. The C-end market kicked off ten years ahead of the B-end market. I believe the B-end market will usher in a turning point in the next 3-5 years, and the development of the merchants of the service industry will be intelligentized in the future. Only the intelligent interaction between the two sides can the industry develop better. Let’s wait for the day to come.